Who should be reading Brands & Strategies?

Business Development —does your team have very little time to complete a thorough analysis of the opportunity for a product candidate? Brands & Strategies is essential reading for business development groups to build a business case quickly and accurately. Your assessment of a licensing opportunity within a given market will be strengthened after reviewing a report’s sections on market dynamics, major players and their strategies, and competing brands.

Commercial Analysis and Market Research for Late-Stage/Inline Brands —Validating internal analysis is often difficult and filling in information gaps can be time consuming. The independent, third-party assessment provided by Brands & Strategies reports gives you the accurate and insightful commercial view you strive for. Primary research with physicians and patients, lifecycle management by company, brand strategy for major drugs in the market, and your competitor’s next steps are thoroughly covered in these reports.

Brand Managers —Think of this report series as the Brand Manager’s Handbook—your source for a comprehensive evaluation of strategy and tactics at the brand level. A brand manager’s go-to sections of the report are the stakeholder section providing patient and physician opinion of companies and brands in the market, their favored information sources and response to messaging; and the annualized five-year event-driven forecast for leading brands.

Competitive Intelligence —No other report series allows you to get inside your competitor’s decision-making process like Brands & Strategies does. The reports reveal the opportunities your competitors are trying to capture and the strategies they will be implementing to maximize any advantage they might have. Competitive intelligence staff will find the structure of the report a perfect fit to their way of thinking—by providing extensive analysis and primary research by company and by brands within a company, they can quickly assess the impact of competitors’ strategies through the eyes of stakeholders, compare the strength of pipelines, and anticipate future actions of competitors.